There are different ways to promote your business, some more effective than others.
As with any outlay, you need to know that what you are doing is working and a good return on investment.
Too many companies spend a lot of money and a considerable amount of time on promoting their products or services but need to do meaningful checks on the effectiveness of the promotion.
That means leaving things up to chance and hoping for the best.
Different ways to promote what you do best
There is more than one way to promote your business; some are more effective and efficient than others. It also depends on what works best for your business and can showcase what you offer in the strongest possible way.
The list includes everything from promotional products and custom promo items to digital presence, email marketing and SEO campaigns.
It’s worth looking at the more popular ideas to help you see which ones will be better for your needs.
One of the most overlooked promotional ideas is using products that keep your brand top of mind. Many think these items are exceptionally ‘old school’, ‘outdated’ or need to be revised.
Nothing could be further from the truth. It is the lasting impression you and your business can gain from the assistance of the best promotional product companies.
Specific products can be more effective and highlight the business and its brand personality.
This is where an environmentally conscious business can utilise eco-friendly promotional products that show that you ‘walk the talk’.
This can be anything from recycled materials such as wood, paper and eco-friendly bamboo.
A custom promotion to attract customers
You can go one step better with your promotional ideas and products by using the power of custom-made items to significant effect.
Having your name on special items through the office or with your brand in the public eye is one thing. That might be predictable in the case of branded stationery, but something like a wine cooler or cheese, serving, or chopping boards can add a little extra character that makes it more memorable.
One of the best ways to utilise the promotion and reward staff is to sponsor the team, including specific items like the team’s basketball jerseys.
Having your brand and the team’s name on quality custom basketball jerseys is one of the most powerful ways to show that you care about the people who work for you.
It can be a healthy way to get your name out there and be remembered for all the right reasons.
What about your online presence?
The power of your digital marketing
You probably know just how crucial it is to be found online and not just to be one of those names stuck in the crowd.
There is no point in being hard to find, and often, you may as well be invisible online. If your customers and potential clients can’t find you, then you don’t exist. That might sound like an exaggeration, but it isn’t.
To promote your brand most effectively, it makes sense to call on the services of an experienced and trusted digital marketing agency.
Before you go to the next step in looking for that agency, you need to know what you want to achieve and if they can help you reach those goals.
Many – too many – agencies will tell you that they can be all you want and do all you need to be successful. They may be good at specific ad campaigns but need to look at your website or its performance.
More often than not, that sort of business is in it purely for themselves. You are a cash cow, and they are happy to milk you for all you’re worth.
It would help if you had specialists on that side for a specialised field like SEO marketing. It’s in the name, and it is essential to ensure you spend your time and money with the right team.
You will want to find someone you can trust and know they have your interests as a priority and not their own.
Promoting the things you are good at
There is one vital point to make when promoting your business and brand. It would help if you were genuine to be the most effective with your promotion.
There is no point in trying to trick people into buying your products or paying for your services if you can’t back them up with quality.
Sooner rather than later, you will be found out, and instead of having word of mouth spread about just how good you are, it will be the opposite, and you may even lose existing customers in the process.
Sometimes, clients will ask themselves why they are working with you, and the answer should be at least a few of the following:
- They do what they say
- The results are always good
- They are open and honest
- I can rely on them
If none of the above applies to you and what you do, then you have a fundamental problem, and it may be time to change your approach.
Any of these points is an excellent cornerstone for a solid promotional idea. It can often be the point of difference you seek when standing out from competitors.
Consider briefly a testimonial you might have and how good it would be to have a customer say that you got them accurate results or that they had been burned before by a different business. Your company was like something of a saviour.
That is how to promote your brand and can be used for any promotion you undertake.
Your best promotion will always be worthwhile if you keep the focus on what it is that you do best.